strategy, imagination and innovation meet to create unique + effective branding.

At the start of a branding and/or website design project, I will send out a brief questionnaire to fill out. This allows me to get an idea in to how you think about your brand and where you see it growing to. Business objectives, target market + competition will be established and a project design brief will be created + completed to ensure we are heading in the right direction from the very start of the project.

We can then book in a “Discovery Session” to go through any questions either one of us may have, or to raise any further notes that come to mind after the questionnaire has been completed. This discovery session can be in the form of email correspondence, a Zoom meeting, or a simple phone call – I am happy to accommodate to whichever method you prefer.

Once I have the foundational information required to get started, I view + analyse any and all available brand assets, resources + touchpoints. This allows me to understand as much as I can about your brand up until now and how it is seen by your target demographic.

Following the analysis, I research and plan what is required within the project scope to achieve your goal/s.

Website Design: 7 factors that influence user experience (Useful, desirable, accessible, credible, findable, usable, valuable)

Branding: (Objectives, Orientation, Target Market, Competitive Set,
Insights, Positioning, Values, Personality, Tone of Voice, Brand Promise, Brand Architecture, Brand Template, Design Brief)

Referencing the analysis + research, a proposal of how I reach your brand goals will be provided once the research has completed.

Here is where the fun starts. At this step I dive head-first in to the creative and design the initial concepts of your project. With the research and planning already complete, I am confident in the visual direction when creating these concepts to provide you with the initial iteration.

From here you provide your feedback on the proposed concepts, keeping in mind what will work best for your target demographic.

I jump back in to the designs and further develop the initial concept/s, drawing upon the feedback you provided as well as continually brainstorming on how to improve the current iteration. By the end of this stage, the visual direction and overall design structure is soldified, requiring only a selection of tweaks and alterations to reach your goal.

Again, you provide your feedback, keeping in mind what will work best for your target demographic.

Once your feedback has been provided, I go back to the designs and apply the finishing touches – refining, altering, cleaning up and triple-checking the final work.

For a final check and confirmation that the refined work is ready to be finalised, I send over the final draft. There should be no further amendments required, but if there are they are minimal, quick fixes.

Almost done! Once I have final confirmation that the work created is approved, I finalise and export all required deliverables, collating them in to a folder for you to access. You now have an amazing new brand/website/piece of marketing collateral that will significantly assist in driving your business towards your goal! Yay!